I recently launched a new customer site for one of our local Strafford businesses, the Strafford Organic Creamery. The site was built in WordPress and featured a wholesale order form customization using WooCommerce.
Woocommerce has become an eCommerce powerhouse in the last year. After being acquired by Automattic (the company behind WordPress itself), it’s now powering a large portion of eCommerce websites (30% of all online stores supposedly). It is very powerful. But while the core plugin is free the very useful add-ons are expensive. They are priced $50 to $100 and you’ll generally need a couple or more.
The website is a great example of using web technology to make an existing business process more efficient, taking orders from wholesale customers. Previously, there might have been several channels to do this, but with the addition of the website and online ordering, the process is significantly streamlined and much less susceptible to order errors.
The site also featured a Google Map showing the various locations you can buy Strafford Creamery products. This was created using the Google Map Engine that has been recently refined by Google.
WordPress is one of several content management systems that is relatively easy to use. If you are building a site, I can’t imagine not using one of these options to make it easier to extend and edit. Already the client is managing her site and adding content!
Check out the Strafford Organic Creamery and if you see their milk or ice cream in a local store, absolutely try some. It’s great stuff!
Need a new site or got one that needs updating? Thinking about using Web Apps to help your business? Drop me an email.