If you are a hunter you will appreciate a product launched by See3D, a revolutionary new type of camouflage. In a market that is packed with competitors, both big and small, See3D is launching something different, a lightweight camouflage suit that makes you invisible to deer AND visible to hunters at the same time. Their patented technology takes advantage of the dichromatic vision of deer (they see in black and white), advances in 3D leaf pattern camo, and judicious use of blaze orange coloring.
The site itself is built with WordPress and a Genesis Framework theme. As the business is in its launch phase, one important goal of the site is to build a potential customer base. A key feature to achieve this is the use of a prominent email sign up form above the fold on the home page. A second main technique used is rich imagery, with photos of the suit being used in the woods. This is overlaid with copy that states the camo suit’s main premise, that you can be invisible to deer and visible to other hunters at the same time.
The template, as most are from Studiopress (Genesis), mobile responsive. With more and more customers using phones, tablets and “phablets” to surf the web, this is critical. When working with a designer, mobile responsive design should be a given, not an “add on” feature.
This particular template, Aspire Pro, was chosen for its flexibility of the home page. It uses a number of “featured” sections that allow different backgrounds. This again allows the use of high-resolution photos. In particular, as the site visitor scrolls, it shows the same photos of the suit seen in both black and white and color. Along with the accompanying copy, underscores the benefits of the camo suit. Along with this, there are links to draw the visitor deeper into the site.
As the visitor is drawn in, the funnel is designed to resolve on a contact page. This uses an embedded Wufoo form that collects some basic information about the customer. This is also connected to a Mailchimp account so that an email response to the inquiry can be made.
Originally the site was built on WordPress.com hosting. The need for features/plugins quickly exceeded what that platform can offer, and the site was migrated to self-managed hosting, in this case, Pressable.
The major plugin was the template itself. WordPress.com does not allow installation of custom template, a major lacking. This is probably the major reason you might want to use a self-managed host.
The site took a remarkably short time to build out. Pressable’s features accelerated the process, as did the use of a professional custom theme. With the content pre-written, I think it was under fours hours for the site.
Check out See3D, and if you know a hunter, be sure to send them a link to it!