Compassdesigns.net

Teaching - Web - Sailing

  • Home
  • Services

Increase Your traffic with Professional Email Marketing

June 11, 2008 By barrie@compassdesigns.net Leave a Comment

  1. SEO (Organic)
  2. Pay Per Click (Adwords etc)
  3. Referral (link building)
  4. Email

I have a whole chapter about these four strategies in my book, and number of posts about Joomla SEO here on the site. For this post I want to focus on email.

Offering something of value, and then engaging subscribers in permission marketing is a key part of a modern website marketing strategy. Examples might include:

  • Follow up emails from e-commerce purchases
  • Sequential lessons for a free online course
  • News and tips from a topic niche site

Obviously a key part of an email marketing plan is reliable technology. There are several email extensions for Joomla that I have reviewed, but the solution I use myself and recommend to others is to use a 3rd party hosted solution.

The benefit of a 3rd party solution is significant:

  • Your email will have a higher deliverability rate
  • Your IP is not being used to send the emails so cannot be blacklisted at the ISP level
  • The solution is usually more sophisticated with detailed statistics and autoresponders

Having also reviewed hosted email marketing solutions, for me the clear winner is iContact. We like this email service so much we actually developed an extension to integrate it into Joomla called J!Contact (you can download it for free in the download section).

Regardless of what technological solution you use, email marketing is a key factor in successfully building traffic to the modern website. Ignore it at your peril!

Filed Under: Uncategorized

The Skinny

I am an entrepreneur, web consultant, author and educator.

I have been involved in starting a K-12 School District, a Private High School, and three web tech companies. I also wrote one of the original and best selling books on Joomla.

And I like sailing with kids.

Recent Posts

  • Teenager Invents New Type of Hunting Camo Suit
  • A Parent’s Guide to Proficiency Based Learning
  • Proficiency/Competency Based Learning in NGSS Classrooms
  • Hunting Camouflage Website Launched
  • Get More Email Newsletter Signups With These Easy Tips
  • Proficiency Based Learning Resources
  • Social Media Redux
  • How to turn off WordPress Comments if you use Disqus
  • The API was Yesterday. The Tomorrow is iPaaS
  • Left Hook Digital Named Zapier’s First Integration Developer Partner

Top Posts

  • What Exactly is Standards-Based Teaching and Learning
  • USCG vs SOLAS Flares for Offshore Sailing

Blogroll

See3D Camo

Blaze Orange Camo

Vermont CPR

Copyright © 2023 Compass Designs ยท Musings on Education, Life, Joomla and the Web by Barrie North