- Set up your About me page.
Try to post (once a day?) on the eBay community boards. Make sure you
include your Â“About MeÂ” url in all auctions.
- Post your auction
at the right time. List your items in Prime Time (9-11pm Eastern, 6-8pm
Pacific). If possible, have it end on a Sunday, the day with the most
traffic. (Note, auction software can list items remotely at any time)
your price. Spend 15 minutes researching what your product sells for in
the real word, in web stores, AND on eBay. Use the Â“search completed
listingsÂ” feature. Andale.com has detailed reporting for a monthly
charge. Hammertap (there is a 30 day free trial,
http://www.hammertap.com/) is another version.
- List your item
in the right section. Before you start creating the auction, decide the
right category for your sale. The url is
http://listings.ebay.com/aw/listings/overview.html. The default is
Â“show number of items in categoryÂ”. Use this to figure out what are the
2-3 most popular categories, less than 200 and its inactive, 10,000+
are active. THEN change the view to Â“category numberÂ” to see what to
enter in when you create your auction.
- Use the right Keywords.
Auction software helps immensely here. They search for what keywords
were most effective. At the very least see what other auctions are
using (completed sales again). At the minimum: a. Use specific
descriptive words, donÂ’t use words like Â“awesomeÂ” or Â“@@Look@@Â” b. Use
numerals instead of words for numbers c. Include multiple versions of
same word and abbreviations
- If you will be selling what you consider to be a quality item, consider using the gallery feature eBay offers
a low starting price. Again, do your research to find final selling
prices. Start auction as low as you can stomach.
- Place for 7 days. The longer the more eyeballs
- DonÂ’t buy extras. The costs mount up. Caveat: bold and highlight are ok if its an expensive item.
a counter. It gives you feedback about your auction if it didnÂ’t sell.
RESIST gong there yourself, use myeBay page.
- Use Paypal. Many buyers wonÂ’t even look unless they see the icon.
- DONÂ’T use a reserve price. DO use a buy it now price
a picture! Make sure it can upload quickly (small file size),
http://www.spinwave.com/ is a free site where you can do this.
- Use html in your listing to give your auction a professional feel. A crash course can be found at davesite.com.
- Offer guarantees, warranties or returns. People will bid if they feel more secure.
your emails every 12-24 hours. If you donÂ’t answer questions you will
lose customers. Include an email signature that links to your About Me
page (the one with all your auctions)
to emails within 24 hours. Build a mailing list of your customers,
either manually or with an opt-in newsletter. Offer the opt-in
newsletter in your emails to the buyer. You can use it to announce new
- Use Paypal and its integrated UPS system to save time.
free shipping supplies if you can find them. Your local liquor store is
your friend! When you mail, include a receipt. If you are low volume,
include a hand written thank you note. A good way to get your name/web
site in front of users is to create a useful insert.
outstanding customer service. Feedback is your lifeblood. Turn first
time buyers into regulars (remember the newsletter?)