Over the years I have seen, used and created a lot of email newsletters and sign up forms. At Joomlashack I was able to use strategies that grew our email list to over 350,000. At Compass Designs over 70,000 people were interested enough to sign up. At this point, I am cynical, I’ll see through the usual email bait in a heart beat. But here is one that really caught my eye, and easily made me sign up.
In my day job at the Upper Valley Educators Institute, we use Highrise to manage contact data. One thing I have found continually frustrating with this great CRM however, is it’s woeful lack of a contact update feature.
There are several other web apps we use alongside Highrise, including Mailchimp and Wufoo. I suspect that many many companies use these big three.
Wouldn’t it be nice to have Mailchimp UPDATE the Highrise record when someone changes their contact information?