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Why Digg is Useless

March 11, 2009 By barrie@compassdesigns.net Leave a Comment

First is information overload. It’s very common to see blogs with a whole row of social bookmark tags. I think that these are going the way that banner ads have over the last few years; site visitors have a blind spot for them.

Second, if someone wants to bookmark your site with one of these other sites, they can do it anyway; they don’t need your insistent icon asking them to do so.

Last, according to Digg itself, 94% of Digg users are male. 88% of Digg users are in the 18-39 year age range, and 52% of them are "IT professionals, developers, or engineers." That’s a very narrow demographic. Unless you have a blog that is targeted at this demographic, none of the ensuing traffic you might get will do much good anyway. It’s unfocussed, untargeted, and will not convert very well.

/rant off

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The Skinny

I am an entrepreneur, web consultant, author and educator.

I have been involved in starting a K-12 School District, a Private High School, and three web tech companies. I also wrote one of the original and best selling books on Joomla.

And I like sailing with kids.

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